Foundations of artistic design

The relationship between what is depicted (the subject) and how it is represented (the image) is so diverse and case-specific that studying design requires an inquiry into the fundamental structures that intrinsically bind these two realms. Conscious design practice without excessive intellectualization is a key objective of this foundational study.

To achieve this, we cultivate a balanced approach between craftsmanship and the free use of design tools, allowing students to experience the connection between subject and representation firsthand. The fundamentals of visual design are rooted in common, shared environmental perceptions. By starting with these common foundations, understanding their extended complexities becomes easier. Individual creative expression builds upon this shared basis, particularly when the goal is to communicate visually.

Free Graphics

The core subject of Free Graphics builds upon the design principles introduced in the early years of study (particularly the fundamentals of image and drawing). It focuses on discussions surrounding the creative process and exploring these concepts through the development of image cycles.

In this core subject, the tension between free and applied art is resolved by way of intrinsically motivated image making. The experience of self-motivated design work aims to strengthen the designer’s creative identity, expand methods and techniques in visual design, and enriches an appreciation for both individual cultural contributions and those of others. To achieve this, students regularly study the works and lives of selected artists and participate in at least one full-day excursion to regional art museums or exhibitions.

Engagement in free artistic visual work enables both practical and intellectual exploration, including:

• Finding and developing an individual theme within an open-ended creative process.
• Engaging with images and drawings from cultural and art-historical contexts.
• Participating in open discussions about visual works—both their own and those of peers.
• Experimenting with various visual materials and techniques.
• Practicing structured thinking within creative processes.
• Investigating artistic methods and their broader conceptual significance.